B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

B2B marketing has the special obstacle of typically dealing with long and complicated sales cycles. These can be brought on by a variety of factors, such as the requirement for several decision makers, the high worth of the product and services being offered, and the requirement for comprehensive research and consideration prior to buying.The buyer… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other realities concerning contemporary B2B advertising. We talk about just how the buying trip is currently entirely fragmented and the manner in which neighborhood structure can help marketers retake control of … Read More